Classic with a Modern Twist

Step into the past with shoes that stay ready to shape the future—the New Balance 740. The original 740, a daily runner so beloved it was worn into the ground and bought over and over again, is back. These shoes blend the familiar with the fresh, drawing inspiration from 2000s running style. An open knit mesh upper, segmented midsole, and streamlined silhouette are paired with modern touches like two-tone color mesh and angular overlays. The result? A pair of shoes with a unique visual identity that’s both nostalgic and new. Tackle your daily adventures in comfort with the New Balance 740.

New Balance 740 Features:

• Speed lacing
  

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Reviewer Ronald G Deagle

I usually go for new balance but these are very nice. I found a new favorite show.

Reviewer Lewis J Long

This is the second pair of these my son has purchased. The first pair was specifically for running but now he’s more into powerlifting. He got very comfortable using these shoes while he was lifting so when he wore the first pair out he got new ones. These are actually better crafted than the first pair. I think the company made some good improvements

Reviewer Baloobob

IMHO New balance are the best!

Reviewer Joyce A Maley

A perfect fit ... very happy with the purchase.

Reviewer slbcincy

For what appears to be a value branded tennis shoe, they are really great for every day tasks and extended wear.

I’ve taken these shoes out a few times in various capacities (errands, hiking, work, etc) and they have performed wonderfully in all but heavy running. They have a great look to them and are understated. Perfect for anyone who prefers classic lines and black shoes. The soles are on the thinner side and the support is minimal but, are better than most bargain based shoes I’ve experienced in the past. They held up well in the rain and even on slick floors.

Would recommend these shoes for anyone looking for a decent pair of black tennis shoes.

Reviewer Janis Turk Daniels

We bought these shoes for our 13 year old son. As my wife wears a similar shoe size, she tried them on as well. First of all, these look super stylish. What we like most is that they are slip ons so even though they have lace ups for tightening/loosening, they are easy to get on and off (which is crucial for our son to get out the door as he moves slower than molasses). Anyway, both my wife and my son say the soles make them feel like they are walking on marshmallows. They are light weight and super comfortable and thus, perfect for walking. While they haven't yet been tested on a run, my wife (who is a marathon runner) suspects that these shoes do not have enough support for serious runs. However, for long walks and general athletic activities, they should be more than adequate. We highly recommend these shoes based on appearance and comfort.

Reviewer faninny

I find Chucks too narrow and uncomfortable. These have a bit more width across the area of the ball of the foot, and that makes a tremendous difference in fit and comfort.

Plus the insoles really do add extra padding and support, and they do shift your weight to the outside of the foot, making them comfortable to wear for much longer.

And of course it's great to have on a pair of P. F. Flyers again!

Reviewer Brenda B Aschenbach

Yeah, old school sneakers! I read the other reviews and noticed that several mentioned that they ran 1/2 size to small, so I ordered the next size larger and the width is perfect. Thank goodness, I was getting tired of looking for shoes that fit in the shoe stores

Reviewer Kathryn L Brown

These shoes are amazing. I remembered my dad wearing these circa 1970. So, when I was looking for a Vans alternative, I thought I'd give them a try. I think I even had the kids version, but it might have been a different model. I am so glad I bought them. They are very basic, but that's all you need. I even bought a second pair in another color.
Most people would be a lot better off if they would just wear simple flat shoes like these without artificial arch support. I started wearing these about 5 days a week and my daily foot cramps are gone and my periodic plantar fasciitis has not returned.
As an added bonus, these stay good looking as I think the canvas is treated with something that repels water, etc. It makes them a bit warm at times, but it really seems to extend the time that they look good.

Reviewer AVinson3024

These shoes are well made and good looking. They are lightweight and quite comfortable to wear.

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