Classic with a Modern Twist

Step into the past with shoes that stay ready to shape the future—the New Balance 740. The original 740, a daily runner so beloved it was worn into the ground and bought over and over again, is back. These shoes blend the familiar with the fresh, drawing inspiration from 2000s running style. An open knit mesh upper, segmented midsole, and streamlined silhouette are paired with modern touches like two-tone color mesh and angular overlays. The result? A pair of shoes with a unique visual identity that’s both nostalgic and new. Tackle your daily adventures in comfort with the New Balance 740.

New Balance 740 Features:

• Speed lacing
  

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Reviewer Josh Goossen

The shots are great. Very compfy Very nice black color

Reviewer pogonia

I love these type of shoes! I probably have 8-10 pairs of them in various colors. The camouflage ones are probably one of my favorites. They are stylish and comfortable to wear.

Reviewer Dissappionted

Very cute. Will be perfect for summer. Comfortable

Reviewer L A B

You can wipe them off easily, not like the canvas ones. I do wish they made a product that you could touch them up when they get scuffed. I have been wearing this particular one for years. They seem to go with everything.

Reviewer 57jayman

Love these shoes, not as comfy as the regular Sketchers because they don't have same foam insoles. That being said I don't run marathons or climb mountains, just want a comfy enough pair of shoes for everyday. Comes in many colors that I really enjoy because the lower price allows me to buy more shoes to match my clothes. My 3rd pair and want more. I wear a size 10 and these fit perfectly. Love them. I have more colors now and keep buying.

Reviewer Katrina Engelhardt

I really liked the comfort of these shoes, but oh they were tight getting on. I even ran the help for the suggested size and they had me go up one-half size. The shoe itself fit, but getting them on made me wonder what would happen if my foot swelled once off; I would not get them back on and would be like Cinderella's step-sisters trying to get them on! The shoes themselves felt comfortable when I walked around the house in them. Considering trying a half size up.

Reviewer Paul Cataldo

I was really hesitant to purchase these as they were being shipped from China and I was worried about sizing and quality. I held my breath as I opened the package and was thrilled to see that they looked exactly as pictured and fit perfectly. I am a 7.5 or 8 and ordered these in a 7.5. They fit great with a tiny bit of extra room to spare. I hope these hold up because they are super cute. The price was good and I am very happy with this purchase!

Reviewer Janice A Sebring

The original ultimate 81 were awesome
The ones they currently sell are pure crap. They look slightly different but mainly they're poorly built.

Whatever tiger shoes you bought a couple of years ago are great, whatever you buy today are expensive crap.
The ones I bought in 2013 are great, but do not intend to buy any new version of the shoes. They fall appart in a week if not days, all pairs, for everyone. Outch!

Reviewer Marjorie D'Annunzio

My boyfriend loves them! Very bright and more attractive in person. More for style than function.

Reviewer CR Wyoming

Wowww I really love these shoes

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